Erasmus Startup Hub
Brand Manager
Enactus EUR is seeking an Erasmus Startup Hub (ESH) Brand Manager to coordinate all marketing activities for Enactus EUR’s startup incubator.
In this role, you will lead the development and execution of a comprehensive marketing strategy to promote the incubator.
You will collaborate closely with the Enactus Content Team to bring the strategy to life across various channels.
Additionally, you will be responsible for tracking and evaluating the performance of all marketing efforts, and using these insights to refine and improve future campaigns.
Responsibilities
- Build a marketing strategy covering target audiences, communication channels, and a content plan aligned with the event’s goals and timeline.
- Ensure timely uploading and distribution of marketing content across all selected platforms.
- Work closely with the Marketing Director to align the vision for ESH’s marketing strategy.
- Collaborate with the Enactus Content Team, overseeing content creation and providing feedback throughout the refinement process to ensure high-quality output.
- Coordinate with Head of ESH to ensure the consistency between the marketing strategy and event strategy.
- Track key performance indicators (KPIs) for ESH marketing efforts.
- Analyze results and provide regular reports to inform future strategy and improvements.
Skills/Requirements
Basic understanding and practical application of marketing frameworks such as Segmentation, Targeting, Positioning, Need identification, Content funnel strategies, 4/7Ps
Ability to communicate creative direction and provide constructive feedback to the Enactus Content Team
Strategic marketing capabilities, including ability to plan, implement, and refine marketing efforts using structured approaches
Enrolled as a student at Erasmus University Rotterdam (EUR) for the 2025/2026 academic year
Visual design proficiency, with an eye for consistent branding
Strong task and time management skills
Attention to deadlines and detail